The concept
Experience the McArthurGlen concept in the first Italian fashion centre and in Europe's largest Designer Outlet.

Serravalle is more than just a place to make a few purchases, it is a chance to have a unique shopping experience in exclusive boutiques. These shops face small squares joined by meandering streets, in the architectural charm of a historic 18th century Ligurian town centre, immersed in the greenery of the surrounding hills.
With no stress from traffic and thousands of advantages, this is a thrill you won't want to miss.

Convenience, elegance and quality within everyone's reach since September 2000. Since then, five million visitors have strolled through the city of bargains, discovering special offers, surprises and promotions, enjoying all the convenience of its services and eateries.

In harmony with the surrounding region, the Outlet also contributes to the understanding of the area's historical and cultural heritage and is a powerful driver of development for local commerce and industry.

A huge success that has led to the inauguration of an additional 20 new highly prestigious brands, opened in February 2006.

The Brands
Shopping is a completely different story at Serravalle. A pair of fashion shoes? Breathtaking lingerie? An item for home?
Here you will be able to find something truly exclusive, choosing among the best brands.

Versace, Prada, Bulgari, Dolce & Gabbana, Calvin Klein, Nike, Adidas, Beauty Outlet, Diesel, Frette, Guess, La Perla Fashion, Lacoste... these are just some of the brands you'll find.


Download the pdf of the Store Directory to explore all the shops in the Serravalle Outlet.

How to reach The Serravalle Outlet from Hotel Bernina

by car: Highway A7 Milan-Genoa exit Serravalle Scrivia (AL).

by train: Milan / Genoa line - Arquata Scrivia Station (then by taxi or direct bust to the Outlet Center)